WeAreBrain specialises in implementing AI in digital businesses. As AI becomes an increasingly integral part of our lives, I wanted to explore how it could add value to my work as a filmmaker. Generating videos with AI opens the door to new creative possibilities on smaller budgets. This led me to create a New Year’s message on behalf of WeAreBrain. The process was both inspiring and eye-opening, highlighting the responsibility we have as filmmakers to safeguard authenticity and authorship. AI should be embraced as a valuable creative tool, one that expands what’s possible while existing alongside, not replacing, our human-driven work.