Urban Mine, the Dutch producer of high-quality circular concrete, launched its new name: SL Materials. The name change marks a next step in the company's growth and its ambition to make Liberated Concrete (circular concrete of equivalent quality) the new standard in the Dutch construction industry.

To shape the new brand identity, they asked us to create a new Brand Film that radiates guts, passion, and power. I wrote and directed this film in collaboration with the producer, DoP, and editor from SUBTIEL. The film was deployed on SL Materials' website and social media and was received with great enthusiasm. It was also cut into shorts that were posted online in the lead-up to the release, taking the audience on an exciting journey ahead of the launch.